Asia-Pacific Video Industry: Top Trends to Watch in 2025
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The Asia-Pacific (APAC) video and broadband market is evolving rapidly, with online video taking center stage. A groundbreaking 2025 report reveals the forces shaping this dynamic industry. Let’s dive into the key highlights.
Explosive Growth Ahead
The APAC video market is set to soar, adding $16.2 billion in revenue by 2029. Online video fuels this boom with a $24.1 billion surge, while traditional TV shrinks by $8 billion. Total industry revenue will climb from $145 billion in 2024 to over $165 billion by 2029.
Streaming Takes Over
By 2027, streaming will outpace traditional TV, driven by powerhouse markets like China and India. Its share of video revenue jumps from 44% in 2024 to 54% by 2029.
Key Players in Growth
Six countries—India, China, Japan, Australia, Korea, and Indonesia—will account for 90% of the revenue increase, making them the heartbeat of APAC’s video future.
Hot Segments to Watch
- UGC/Social Video: Leading with a $10.7 billion boost, powered by AI innovations.
- SVOD: Subscription video grows by $8.4 billion, with subscribers rising from 644 million to 870 million by 2029.
- Premium AVOD: Ad-supported premium video adds $5 billion, thriving in markets like India and Australia.
Advertising Reigns Supreme
Advertising drives 65% of online video growth and will claim 54% of total video revenue by 2029. Premium AVOD’s rise is a game-changer, especially outside China.
Connectivity Surge
Connected TVs and fixed broadband are expanding fast, enhancing big-screen viewing and monetization across the region.
Local Power Rises
Global giants like YouTube and Netflix still dominate, but local platforms are gaining traction in markets like India and Indonesia, shifting the balance of influence.
Conclusion
The APAC video industry is at a turning point, fueled by streaming, ads, and connectivity. For a deeper look at these trends, the 2025 report is your go-to resource.
Illustration Ideas:
- Infographics of revenue and subscriber growth.
- Maps spotlighting key markets.
- Visuals of connected TVs and streaming platforms.
