The Asia-Pacific (APAC) region is experiencing a digital media revolution, with video and broadband markets poised for significant growth. Here’s a concise look at the most impactful trends shaping this vibrant industry.

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Video Market Set to Soar

The APAC video industry is on track to grow by US$16.2 billion from 2024 to 2029, with revenues rising from US$145 billion to over US$165 billion. This steady 2.2% annual growth reflects a booming market ripe with potential.

Illustration Recommendation: A line graph showcasing revenue growth over the five-year period.

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Streaming Takes the Lead

Streaming is expected to surpass traditional TV by 2027, increasing its revenue share from 44% in 2024 to 54% by 2029. Markets like China and India are accelerating this shift with widespread digital adoption.

Illustration Recommendation: A bar chart comparing streaming vs. traditional TV revenue.

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Six Markets Fueling the Boom

Roughly 90% of video revenue growth will stem from six key players: India (26%), China (23%), Japan (15%), Australia (11%), Korea (9%), and Indonesia (5%). These nations are driving the region’s media evolution.

Illustration Recommendation: A pie chart highlighting the contributions of these markets.

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UGC and Social Video Shine

User-generated content (UGC) and social video will lead revenue gains, adding US$10.7 billion by 2029. Subscription video-on-demand (SVOD) and premium ad-supported platforms will also contribute US$8.4 billion and US$5.0 billion, respectively.

Illustration Recommendation: An infographic breaking down revenue sources.

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Advertising Powers Growth

Advertising will drive 65% of online video revenue growth, with its share rising from 52% in 2024 to 54% by 2029. This surge is fueled by the rise of premium ad-supported platforms.

Illustration Recommendation: A stacked chart showing advertising vs. subscription revenue.

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India’s Premium Video Surge

India will account for nearly 50% of APAC’s US$5.5 billion premium video growth. With online video consumption soaring at a 16% annual rate, it’s outpacing traditional TV’s decline.

Illustration Recommendation: A map spotlighting India’s dominance in premium video.

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Connected TV and Broadband Rise

By 2029, connected TV penetration will reach 85-90% in Australia, Korea, and Japan, and 25-50% in India, Indonesia, and Thailand. Broadband growth, excluding China, will hit a 4.2% annual rate, bolstered by fiber expansion.

Illustration Recommendation: A heatmap of connected TV adoption across APAC.

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SVOD Subscriptions Boom

SVOD subscriptions will jump from 644 million in 2024 to 870 million by 2029, driven by premium content like sports and entertainment in markets such as India and China.

Illustration Recommendation: A growth curve with content type icons.

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Global vs. Local Competition

Global giants like YouTube and Netflix currently hold 67% of online video revenue, but local players are gaining traction, reducing this share to 62% by 2029. Emerging local platforms are thriving in India, Indonesia, and beyond.

Illustration Recommendation: A donut chart showing the global-local revenue shift.

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Monetization Leaders Emerge

YouTube leads monetization across APAC, but local competitors are making waves in key markets. Netflix dominates premium video-on-demand, except in China and India, where local services excel.

Illustration Recommendation: A leaderboard graphic featuring top platforms.

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Looking Ahead

As traditional TV fades, the focus is on smarter monetization and efficiency. The online video market offers immense engagement potential, but success hinges on adapting to a consolidating landscape.

Illustration Recommendation: A futuristic visual of digital media evolution.

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Final Takeaway

APAC’s video and broadband future is bright, with streaming, advertising, and local innovation at the forefront. Stay ahead of these trends to tap into the region’s dynamic media growth!